Blog + Brand= A new communications tool

On June 3rd Gawker launched Art of Speed, a contract publishing blog in cooperation with Nike. Nike's Art of Speed project is composed of 15 short films made by up-and-coming filmmakers and artists, commissioned and selected by Nike. The website will run for a month, exploring the films, their creators, and the state of contemporary filmmaking and its technology.

Posted by Eider at June 9, 2004 11:31 AM